The Challenge of Live TV
by Don Kalfas
(Queen Creek, AZ)
On one show, while pitching a commercial-live TV-for Gilman's Bakery as brother Dennis played background piano, I attempted to open a fresh loaf of cellophane wrapped white bread to show the freshness.
Remember, cellophane wrappers on fresh bread were a challenge to open.
Live TV so panic set in.
I put the bread on the piano, turned the loaf on end and slammed it with my fist and popped it as if it were a balloon. The bread flew everywhere.
My boss, Chuck Wenger, was irate and told me so.
Moments later, the folks at Gilman's called called the studio to commend the presentation.
Funny is in the eye of beholder.
A Note from Mike
Great story don -
Live TV is a real challenge and anything can happen.
We look forward to more of your stories.
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